Product World

Websites must quickly prove relevance to retain visitors

Studies show that visitors spend an average of just eight seconds before deciding whether or not to remain on a website. Quickly creating relevance for your products and services on your website has become a critical business issue. Having a catalog of complex products creates additional barriers to increasing relevance. However, if visitors to your website can initiate a product search and receive relevant results fast, your website can make a measureable business difference and create value.

Converting visitors to your website into customers for your business

Many companies invest heavily in advertising to drive potential customers to their website. Once on the website, the challenge is to ensure that potential customers stay on the website and find the right product. However, today many companies display their products on the internet as a simple extension of their printed documents. Generally the products are presented as a list pointing to PDF files. For visitors to such a website, quickly finding a relevant product becomes difficult leading to frustration, lengthy searches and lost opportunity.

By implementing ProductWorld, you can enhance the visitors’ experience and convert visitors to your website into potential customers for your business. Your website can guide potential customers to the products that best suit their needs and provide cross-sell opportunities to complementary or ancillary products.

Product search challenges become sales opportunities

Increasingly business buyers are using online tools to research, compare and select products. These high value visitors are presented with many challenges when searching for and selecting products from a company’s website. On a website, it is difficult to replicate the personal knowledge and guidance of a sales person. Equally, it is hard to mirror the natural ease and simplicity of flicking through a printed catalog to look for and compare various products. Typical visitors, looking for products on a website, have no knowledge of or a limited understanding of what products are available. Unless customers already know what they need and where it is located on a company’s website, they are unlikely to find the best solution.
ProductWorld places a unique set of tools at a company’s disposal to help their website visitors simply and quickly find relevant products without the challenges. For example, you can enable visitors to find the relevant product using its unique selling features which are in turn linked to the technical attributes of the product. Or you can create a search in the domain language that your visitors use. Or you can create a detailed technical search with precise and deep search capabilities. In fact it is so easy to present your products in a manner which your customers can understand that ProductWorld guarantees that the challenge of selection becomes the opportunity for a sale. Or you get your money back – no questions.

Empower your website to create long term relationships

Although poor product search is a frustrating experience for the visitor to a website, the situation can be more serious for the owner of the website. Sales people are focused on product selection and not customer relationships and value creation. New products are hard to release and differentiate when presented online versus older products. The promotion of key features and benefits become hard to communicate and impossible to search. Of more concern is the fact that, poor product selection can lead to the selection of inappropriate products or services causing longer term customer service issues.

ProductWorld enables you to address these issues by enabling you to create a best-in-class search capability for your products and services, liberating your key people to create value, positioning your new products for adoption and guiding customers to the most suitable product for their application.