Definition Branding & Marketing is a new breed of agency. We couple the best of traditional positioning and promotion with innovative digital concepts and rock solid execution.
Our team of informed, experienced professionals shares a deep knowledge of the markets we serve; a creative, resourceful approach and unmatched commitment to engineering winning programs for our clients.
These programs — that can comprise one or many marketing elements depending on the market topology/client need — have helped build brands and grow businesses by coupling informed branding strategy with resounding media relations, extraordinary creative, clever media buying and practical, infectious digital/social elements.
Focusing on select, adjacent technology markets where our team’s experience and expertise can become a competitive advantage to our clients, Definition Branding & Marketing is agile, efficient and provides consistent, strategic results.
The Logic Group
The Logic Group is a long established market leader in the provision of trusted payment and loyalty solutions. The company was originally formed in 1986 to provide consultative advice to tier one commercial organisations. Through the 1990’s The Logic Group led the introduction of integrated multichannel payment software solutions with many innovations including the support of multicurrency transactions and dynamic currency conversion.
Over 10 years ago in 1998 The Logic Group introduced its first loyalty service followed some years later by our first managed payment services. They were also the first to introduce an integrated Chip & PIN solution in the UK and as a result of our leadership were awarded a Queen’s Award for Innovation in 2005. Continuing to lead the industry in the provision of secure payment solutions, the following year saw us introduce Europe’s first multichannel, PCI DSS compliant, managed payment service.
XM Solutions provides a fully managed print and digital media solutions for our clients’ marketing and communications needs. We do this by bringing together talent, service and innovation to offer a wide choice of integrated solutions from a single source.
From design, digital marketing and print management through to logistics, we can do it all. We aim to deliver best value, manage your brand, be innovative and share expertise across multiple delivery channels.
Embracing a partnership approach with integrity and trustat the core, we work with many leading organisations in the Retail, FMCG, Financial Services and Pharmaceutical sectors as well as Government bodies, Public Sector and Semi-State organisations in Ireland.