ProductWorld addresses a $2bn TAM.

ProductWorld significant niches in the  Enterprise Search and Enterprise Content Management markets. According to Gartner these markets are growing at >12% annually and total $4.1 bn in 2010.

ProductWorld is targeting the technology hardware sector. The technology hardware sector comprises $436bn and 24,500 companies in the USA alone. World-wide there are an estimated 190,000 companies in this sector. This market comprises a $2bn TAM for ProductWorld.

Today companies can either opt for large enterprise deployments with deployments over many months or custom solutions. A limited custom site search costs in excess of $25,000 whilst an enterprise content system cost a minimum of 10x that figure. ProductWorld intends to offer savings significant savings with improved functionality.