ProductWorld – Digital B2B Catalogs that Sell 24/7
Transform catalogs from boring printed pages into living dynamic sales machines that engage customers on mobile, web and tablet.
It takes 17 trees to make 1 tonne of paper and 2000 catalogs. Put another way, every year a forest the size of Luxembourg is cut down to print product catalogs for Europe alone.
Companies print catalogs in order to generate sales and sales leads. But how many sales leads does that get them? The truth is they don’t know. The truth is nobody knows. So why be so destructive and spend so much money on something you can’t measure?
In order to transform catalogs, we had to completely revolutionize how companies presented their products to customers. It couldn’t about be flicking through pages. That has been tried and it doesn’t work on a website. And it definitely won’t work on a mobile device. It had to be something completely different.
We spent 5 years researching and developing solutions with MIT, University of Berkley California and with NUI Galway.
After 5 years, we came up with our solution – ProductWorld is a web service that enables marketing professionals to publish branded sales machines on the devices that people use, love and engage with every day – their smartphones, tablets and computers.
Using ProductWorld our customers get to:
- Attract customers using Search Engine Optimization
- Engage customer by helping them find solutions fast.
- Publish their catalogs as Apps on mobile, desktop and tablet.
- Measure customer engagement and
- Motivate their sales staff by automatically sending them sales leads.
Think of it as putting your products on speed dial.
These catalogs are delivered as native apps on mobile, tablet and desktop. Sales leads can be nurtured using Marketing Automation software such as Hubspot and Marketo or synced to CRM software such as salesforce.com or SugarCRM.
ProductWorld technology uses the semantic web, faceted search and dynamic product categories to create an easy way for users to discover a product quickly on corporate websites, smart phones and tablets.
The solution consists of a high availablity lightning fast platform specifically designed to syndicate multifaceted product search using Semantic Web technology across multiple client technologies.
In addition, the architecture allows co-operating companies (partners) to contribute and aggregate content thereby creating a network of partners’ products that are connected across mobile, tablet and their respective corporate websites.
The complete package has been productized as a simple to use web service that requires no knowledge of software coding to implement.
Today, ProductWorld has already helped tens of thousands of our clients’ customers to quickly research and choose the best possible product solution – leading to increased sales leads, improved sales team performance and reduced costs for our clients.
Left to right: Micheal, Ken, John, Aaron, Craig and Des.
Board & Advisory Board
Bill is an Australian entrepreneur, business mentor, diplomat, author and speaker with a distinguished record in the areas of business, development and community activism. He is co-founder of the CoderDojo movement, a free global network formed to assist young people to learn how to computer program. As well as co-founding XING, a pioneering business social networking platform in 2003, Bill has served as COO of Davnet a telecommunications carrier that went public in the late 90’s Bill serves as a special diplomatic envoy for St Kitt’s and Nevis, with an emphasis on sustainable development and the environment. Author of three books, he is a regular speaker at many events and venues such as The London School of Economics, The World Economic Forum, The Globe Forum in Sweden, The House of Commons and TED as well as TEDx. He is Founder of WeForest that has planted over 5 million trees globally.
Chris Hogan is currently the Co-Founder and CRO of Southside Inc. LLC, a Los Angeles and New York City-based advisory firm providing critical counsel and strategic direction to the media, advertising, entertainment and technology industries and to companies and institutional investors that interact with those sectors. Southside’s goal is to deliver measurable results that increase brand and shareholder value.
Earlier in his career, Hogan served as a member of the founding team of Expedia Inc. (NASDAQ: EXPE), the internet travel company acquired by Interactive Corporation (IAC) for $5.1 billion in March 2005. At Expedia, his work included devising and implementing the company’s original media sales products and strategies. Chris previously held various management positions at American Airlines and 121 Media.
He lives with his Wife, two daughters and Dog in Westchester County, New York. When he is not on working or spending time with his family, he works with his wife on the Congo for Women charity.