What’s Possible with ProductWorld’s Digital Catalog Software?
You get to create and manage your own digital B2B catalog with no IT support. With just a few clicks, your visitors get to select your best product solution. One more click and you receive sales leads and lead nurturing information from your future customers. Your digital catalog is published as a branded app. Download from the App Store. Embed into your website. How can B2B Marketers implement a sustainable, long term mobile strategy that adds value and reduces costs? Tjis guides helps you to answers those questions including: concepts, user interaction, assumptions, analytics and marketing mix integration. This introductory guide is targeted at B2B marketing and sales directors, managers and C level execs who know that the future lies with online and social media, but are not sure how to start. Using simple language, this introductory guide aims to highlight important hints, tips and KPIs to help you start your social media, online and mobile journey. Great cloud computing and SaaS applications are simple to use, put you in control, enable collaboration and reduce costs. This Introduction describes in simple language Cloud Computing and SaaS and how B2B Marketers can leverage it for their advantage. AICO AICO is a UK based company that sells fire and carbon monoxide alarms to local authorities and housing management organisations via a network of installers and contractors. In order to gain a large market share, AICO decided to create a series of online and mobile product selection and guidance tools for their installers and contractors that would help to reduce the training time needed to become suitably qualified in choosing the correct alarm system. In 2011, ProductWorld engaged with AICO to create an interactive product selector which simplifies the process of configuring a fire alarm and significantly reduces the required training time from three months to approximately three hours. ASSA ABLOY ASSA ABLOY is one of the largest manufacturers of locks and security products in the world, and over the years has acquired many other companies including Yale, SARGENT, ADAMS RITE and CORBIN RUSSWIN. XP Power XP Power PLC is a manufacturer of power devices for industries including medical, defense, industrial automation, and computing. With over 5,000 active products in the company’s sales catalog at any one time, there was often difficulty in presenting products in a clear and understandable manner to both customers and sales teams. As a result, the company spent $80,000 every two years printing 100,000 product catalogs. These catalogs became outdated very quickly and needed to be constantly updated with new items and product notes, and so became a complicated and problematic way for the company to make sales. In 2011 XP Power engaged with ProductWorld, and the company’s product catalog was recreated online in an easy to use interactive product selector for their website. Less than a year later, XP Power’s product catalog became available for iPhone and Android users also. Centra Brand With over 500 retail locations in Ireland, Centra enhanced its brand and increased customer loyalty using mobile technologies. Centra is Ireland’s leading retail group, with bright, accessible stores throughout the country that provide customers with convenient value-for-money shopping solutions. The company wanted to find a way to enhance its brand and increase client loyalty, and decided on a mobile strategy to target its core demographic market. Using ProductWorld technology, a series of brand enhancement and loyalty apps were created for both the iPhone and Android platforms. These apps then enabled Centra to carefully target offers delivered to the consumer via mobile at the most suitable times and locations.
Simple to Manage
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Quick to Search
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Sync to Sales
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Mobile|Tablet|Desktop
Read MoreLearn from our B2B Marketer Resources
Guide to Implementing a Successful Mobile Strategy for B2B Marketers
Introduction to Social Media for B2B Marketers
Introduction to Cloud Computing and SaaS for B2B Marketers
Customer Case Studies
AICO
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ASSA ABLOY
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XP Power
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Centra Brand
Testimonials
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